Underground Training Lab from Jeff Johnson has reopened today!
Let’s learn something about Writing
The first thing that I am going to tell you is not to worry about how long you want your product to be. Follow your outline and your brainstormed ideas. Just get into a rhythm and start writing. Length doesn’t have anything to do with quality. If you can say something in 5,000 words or in 10,000 words, it doesn’t matter, content is king!
When you’re writing information products, you should keep a couple of things in mind. One is to keep the writing simple. Don’t use big, long, fancy words that the average person won’t understand, they don’t want to stop reading and have to look up the meaning of words. It’s not like writing entertainment books that you would go to the book store and buy. The people want information.
Another reason that you want to keep the language basic is because of language barriers. I’m from the United States, but I have people from all over the world buy my products. English might be their second or third language, keep that in mind.
They want either to improve themselves and their talents or get a solution to a problem. That is why you must also keep in mind that you want to get to the point. Take a direct writing style and don’t mess around, just get to the point. This will make the writing go a lot easier.
I’ve gone stretches where I’ve wrote 5,000 words on one sitting in a matter of hours. If you keep these things in mind and get into a rhythm, you would be amazed at what you can accomplish. I remember getting book reports or essay’s assigned to me when I was in school, they wanted 2,000 words by the next day and I was like, that’s crazy. I didn’t approach writing the right way.
For one you have to go into the writing process with a positive attitude. Know that you can accomplish this and that it won’t take nearly as long as you think. Just start to write. Think about all of that money that you’re going to make off this product.
Try and put yourself in a comfortable environment, that works for you. Everyone is different, some people have to have it quiet, well then get to a quiet place away from the distractions. I like to have a movie going when I write. It just helps me think. So, whatever works for you, do it.
Another thing that you should do is get yourself in the right mindset as to how long you’re going to write. Some people like to just sit down and try and finish the writing in one grueling session. Some people like to write for little amounts of time and take frequent breaks.
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